Ingram Micro will begin its shift to value-added distribution in July when it kick-starts its PC configuration service, which will be branded Frameworks.
Ingram, which this year acquired Electronic Resources and ITG, will configure its PCs, notebooks, and servers with third-party products, according to specifications requested by resellers.
The move encompasses all the products Ingram currently distributes, including HP, which is scheduled to begin distribution through Ingram in July.
According to Ingram's general manager for systems and peripherals, Braham Shnider, the service will help resellers reduce the time it takes to get configured PCs to customers, enabling them to more successfully compete with direct PC vendors like Dell.
Because of its economies of scale, Ingram will also be able to price the service so that resellers can on-sell it.
"It's certainly our intention for resellers to make a margin out of this," Shnider said.