Interactive games publisher Hasbro Interactive has slashed its recommended retail prices across the board, in some cases by as much as 40 per cent.
Chris Noone, managing director for Hasbro Interactive Asia Pacific, said the majority of its products are aimed at the family market where "price is a major factor in the purchase decision".
"These customers are not seeking products at the cutting edge of technology, rather they want entertaining products at a reasonable price," Noone said. "Experience has shown that family-oriented titles sell extremely well when priced at reasonable levels. Our prices in Australia have traditionally been a bit high."
In-store merchandising displays will be created to convey the new value message to consumers, Noone said.
Hasbro Interactive products including Christmas favourites like Trivial Pursuit, Monopoly and Cluedo are distributed by Dataflow Computer Services.