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Logitech snaring more OEM mice

Logitech snaring more OEM mice

Following its decision earlier this year to try to snare more of the local OEM business, Logitech has announced an extension to its line of OEM mice - a wheel mouse complete with USB port connection.

But it's the two-button, three-button and regular scrolling wheel mice that Logitech and its OEM distributors, BJE Enterprises and Focal Point, have been promoting with some degree of success. Contributing to the success, and despite the downward movement in the value of the exchange rate, prices have come down by about 20 per cent over the last six months.

According to Focal Point managing director Andrew Tilly they are now selling a thousand at a time, instead of a hundred at a time, as assemblers and system integrators recognise the benefits and value of the brand. BJE Enterprises managing director Bernie van-t'hof said: "There has been steady growth as more customers have found out about Logitech's OEM range, and there is a growing appreciation by integrators that it's worth using a brand mouse."

The mice feature high resolution (400dpi), Plug-and-Play installation, and carry a one-year warranty.

All of the Logitech OEM models come in a basic beige color chosen to harmonise with the majority of today's systems, and they now feature a black Logitech logo.

Happy with the progress of the pursuit of the local OEM business, Logitech's Australian general manager Marco Manera said: "It is in the OEM arena that we have mastered high-volume manufacturing under stringent quality requirements and established a competitive infrastructure to support the demands of this market.

"Our pricing meets the needs of solutions providers who realise the competitive advantage of branded accessories but who are extremely conscious of incremental costs, he claimed."

Focal Point Tel (03) 9525 1144

BJE Enterprises Tel (02) 9858 5611


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