IMSI bypasses Dataflow in channel

IMSI bypasses Dataflow in channel

Business productivity software developer IMSI has announced changes to its distribution model in Australia which was previously undertaken by Dataflow Computer Services.

Nicole Sztachanski, country manager for IMSI Australia, said that the change was aimed at bringing the distribution model in line with the corporation's operations elsewhere in the world.

"The IMSI US model favours parallel or direct distribution," Sztachanski said. "[This move] simply reflects a change in our business focus, which will allow us to be more directly involved with our customers."

The change came as quite a shock to Dataflow which has been having good success in education and retail with the IMSI range which includes products such as Turbo CAD and FloorPlan. According to Kate Tierney, Dataflow's [former] IMSI brand manager, the software publisher was very happy with the way acceptance of the products was growing in Australia. She said the US-based company just wanted to revert to the model it has in existence elsewhere in the world.

"It happened quite suddenly and we were disappointed to lose them," Tierney said. "They appear to have decided they could do with the margin allocated to the distributor. They are going to give direct relationships with resellers a go and see what happens.

"We have a full stable of publishers and have other suppliers in these areas, so it is really business as usual for Dataflow and we are moving ahead with our other products," she added.

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