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Hummingbird offers business intelligence cherry to resellers

Hummingbird offers business intelligence cherry to resellers

In announcing the availability of its new business intelligence suite, Hummingbird Communications has brought new opportunities for resellers into focus.

According to Alp Hug, marketing manager, Hummingbird Business Intelligence group, who was in Australia recently to meet with local new and prospective resellers and customers, the company is expecting huge growth in the business intelligence market.

"The potential for the channel that our business intelligence suite brings is much larger now than what it was before with just GQL and Pablo. These were desktop applications only, and did not form an enterprise suite," he said.

With the products now available, Hummingbird is making channel initiatives into the Asia-Pacific and (notably) China from its regional headquarters in Sydney.

Hani Iskander, the Australian-based managing director of Hummingbird Communications Asia Pacific, said that plans to further develop the reseller channel both in Australia and the rest of the Asia-Pacific region were progressing nicely. He added the company was considering bringing an arrangement it has introduced for Hong Kong and China back into Australia. The arrangement is designed to provide financial support to the original reseller in an account.

Iskander claims one of the biggest problems in the software or tools channel occurs when, after a customer goes through a long and extensive process with one reseller to select the product, they sometimes seek competitive reseller pricing by a virtual auction.

"If a reseller tells us which customers they are dealing with, we will record those customers on our database, and extend a bigger margin to that reseller on the sale to its nominated customer," he said.

Under the Hummingbird plan, the original reseller will be given an incentive of an additional 10 to 15 per cent margin for nominating and working with the prospect, and this will ensure they are in the best pricing position.


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