Network Associates International (NAI) expanded its Australian channel activities last week by appointing CHA as its national distribution partner for retail and corporate products.
Melbourne-based CHA recently formed a software group to handle NAI products and other software distribution, including thin-client zealot Citrix.
According to CHA's managing director Roger Bushell, the distributor is aiming to be heavily involved with server-based technologies, which makes the NAI antivirus, security, network management and service desk ranges "a perfect fit. The rewards are there for resellers that choose to partner with CHA and Network Associates to take advantage of the market share they have," Bushell said.
Working with the channel
"We will be putting a lot of resources into this new relationship and we will be working heavily with the channel to market the products."
NAI Asia-Pacific vice president Dean Mansfield said it is "actively partnering with organisations that can offer us the best support to increase market penetration. CHA has strong relationships with the Australian reseller market and has a solid infrastructure," he said.
National marketing manager at CHA James Robbins said the entire Network Associates relationship is an exciting new development for CHA. In addition to retail sales, additional licensing revenues will be generated for CHA's enterprise division, which focuses on server-based and thin-client technologies, Robbins said.
CHA is expecting to add "about $12 million" in revenue over the next 12 months from its NAI sales, Robbins revealed.