HP ramps up local manufacturing

HP ramps up local manufacturing

A huge leap in Hewlett-Packard's desktop PC revenues of 130 per cent is a clue to what has prompted the move to a twice-the-capacity new PC Configuration centre in Sydney's Matraville. This is only one year after establishing its first Australian build-to-order operation.

HP's sales and marketing manager, Chris Greig, told ARN that it was building infrastructure to satisfy what has been phenomenal growth in demand for its desktop products, with the intention of securing the market share it enjoys in other countries.

Greig claimed that the fact that HP outgrew its first build-to-order PC configuration facility so quickly, and was prepared to invest further in the larger premises, is evidence of commitment to its customers as well as confidence in the resellers. "While we were still within our capacity, continued growth in our desktop sales would have seen us hitting problems had we not brought the expansion of the facility forward," he said.

Greig took a thinly veiled swipe at vendors that have "dis-invested when we have invested in plants such as the one at Matraville". He added: "It's time manufacturers put their money where there mouth is and made some investment in support of the channel."

He said that the centre is an extension of the HP factories and is designed for custom-built product with pre-loaded configurations, but will also be able to be put to use by resellers themselves.

It is intended that, if they wish, resellers will use the facility to participate in the configuration process and avoid unnecessary double handling. "It's a channel-friendly facility," Greig said.

The larger facility will give HP the ability to build up to 10,000 HP Vectra PCs per month operating on a single daily shift.

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