Despite facing increasing price competition from all and sundry, electrical retail giant Retravision has been enjoying buoyant growth in its sale of computers and related products in Queensland.
For Retravision Queensland, computers are becoming an increasingly important factor in the retail equation and have been targeted as a growth area, according to its general manager, John Cox.
"Our business has increased dramatically in the last 12 months in that particular category," Cox said. "We have 93 stores that are now selling computers in Queensland and in dollar terms we are up over 50 per cent.
"We are starting to hit where we want to be but still believe we can do a lot better. The sale of PCs into the home market is pretty volatile and very much price-driven at the moment, so it is a matter of commercial realism. We have to find the right price point."
Cox added that it was a long-term goal of the company to expand the range of hardware, software and services it already sells and is ready to capitalise on the convergence of mobile communications and PC technology. "We are already very big in mobile phones as well as PCs, notebooks and handheld devices. We are also selling lots of software for entertainment, education and productivity.
"It is an ongoing objective to increase our software inventory and to evolve with all the changes that are taking place in the PC market."
"It started out a few years ago with just one POS cash register in each store for selling computers and has now grown to the point where we are getting staff trained to handle computer sales," Cox said.
When you add the modems, peripherals, Internet connections, cables, adapters, computer consumables and computer furniture that is also available to Queensland Retravision shoppers, Cox is confident they are offering great solutions to home buyers.
Retravision also has Internet plans being investigated by the national office in Sydney.