The convergence of the IT and office equipment channels has again been brought into focus, this time by office equipment supplier Danka Australia.
Danka has released its own range of multi-functional office machines - digital copiers that combine photocopying with network printing, faxing, and scanning - under the Infotec brand.
The Infotec range is modular in its functions, which means that units sold as stand-alone copiers can be upgraded later as a fax station or printer on the network, or simply connected to the PC. The machines incorporate a 600dpi laser printer, and have print speeds of 20 to 40 pages per minute.
Danka's product marketing manager for mid-volume prod-ucts Rick Zucchelli is fully aware of the implications for the traditional IT channel, and mentioned it has a team of digital specialists.
"Digital-based machines represent around 35 per cent of our sales, so incorporating an interface for the IT environment means less duplication in print consumables and maintenance," Zucchelli said.
"Approximately 50 per cent of Infotec units sold are supplied with either the fax or printer facility, many with both."
While Danka has a large well-developed direct sales structure, it is developing its reseller base in country centres. Meanwhile, it is emerging as one of Australia's largest resellers of printers. The difference is that it has come from an office equipment background, an environment not afraid of competition.