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IBM $100m blitzkrieg on small business

IBM $100m blitzkrieg on small business

IBM has launched a new Small Business Program in the US designed to tackle the mindset that IBM is only for large corporations. The initiative will be rolled out in Australia in a few weeks, according to company officials.

While discussions are currently under way to tailor the program to the Australian market, the "global" program will in essence remain the same as in the US, said a spokesperson for IBM Australia.

The program, backed to the tune of a $100 million marketing campaign, is about tying IBM's current products, services and support offerings at the high enterprise market, and making these solutions available for small businesses, said the spokesperson.

Targeting businesses of 100 people or less, IBM is looking to recruit business partners that support these small companies. An IBM spokesperson claims resellers are set to benefit from the new campaign, with a lot relying on the channel for installation.

The program will be closely linked to IBM's e-commerce offerings and will also see the release of price competitive, customisable hardware and software bundles such as the IBM 300 GL, the vendor's first commercial desktop PC to be designed specifically for small businesses, said a statement released by IBM.


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