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Sausage expands e-commerce offerings with AOL deal

Sausage expands e-commerce offerings with AOL deal

Australian software developer Sausage Software continues to sink its claws into the e-commerce market through a deal with Internet giant America Online that will expose its flagship HotDog software to 30 million users a month.

The arrangement, nutted out in Melbourne last week, allows Sausage to promote and distribute its HotDog Express software on AOL's Hometown site. "AOL is sponsoring one of our HotDog tools," explained Sausage president Gil Hoskins.

"We advertise on their site and give away the software. In exchange we get free advertising on the biggest Internet site in the world and hopefully AOL customers will be attracted to our more complex software."

The arrangement is simple, according to Hoskins. "They liked our product and we stand to sell it around the world to anyone who has access to the site." Sausage is depending on the volume of AOL customers to generate millions of dollars worth of advertising and product sales.

However, the particular product Sausage is hoping to sell via the arrangement with AOL is still in the process of being co-designed with the ISP. Hoskins is anticipating it will be ready for beta testing in approximately one month.

"We are working in conjunction with AOL to build an upgrade that fits functionally and price-wise into the AOL customer range," claimed Hoskins, explaining that the new HotDog version strikes a balance between the low-end Express range and the higher-functioning HotDog Professional series.


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