Service and software solutions provider Information Builders last week warned that a failure to integrate e-commerce with core business could cost Australian companies dearly in the race for global market share.
Using his appointment to the position of country manager for Australia, John Piercey, previously regional manager for Europe, the Middle East and Africa, claimed that while Australia has a well-developed Web infrastructure, few organisations have been able to take real advantage of the Internet's commercial potential.
"Real profits from e-commerce can only flow when user applications are able to seamlessly integrate with core back-end systems that are vital to any business," Piercey said.
The proliferation of Internet users and the need to integrate and access information are the main criteria for delivering successful electronic business solutions, he said.
Information Builders' track record and specific focus on integrating the Web to enterprise has made it one of the major players in the Web-development market. Piercey intends to use this experience to "grow Information Builders' consultancy business" and expand its presence in Australia.
"With its leading WebFOCUS technology, Information Builders has a huge opportunity to help Australian companies achieve a true e-business environment by bringing the Web and enterprise systems together," Piercey said.