Intel zeroes in on SME leasing market

Intel zeroes in on SME leasing market

Intel Australia's genuine dealers (GIDs) are participating in an exclusive leasing program which is an extension of an existing Intel initiative which allows dealers to configure a system, produce quotes, and access delivery from selected Intel assemblers online.

Called Intel Financial Services (IFS), the leasing plan is being piloted by a handful of GIDs, including Queensland-based systems integrator and Intel premier partner Source Technology.

According to Jim Duncan, Source Technology's managing director, about 60 of the organisation's resellers have been exposed to IFS leasing over the last few weeks. He described it as a great closing tool. "It gives resellers an IT financing solution that is tailored to the IT industry."

A similar scheme was launched recently in the US, and Australia is the first trial outside North America. After sifting through many options, Intel Australia decided to partner with Flexirent to establish a competitive program that not only meets the needs of thousands of GIDs but can also be incorporated into the Web-based G.I.Dnet. This makes it a virtually paperless process from system configuration to lease.

Sales opportunity

Intel's national sales manager Archie Wilson believes the program offers resellers the opportunity to win sales with the small and medium business market that they might otherwise pass up.

"It's the best thing since the boxed processor," he declared.

"If the trend in the US is reflected here, leasing of IT equipment by the small-to-medium business market can be expected to grow," he said. Wilson said that the Australian Equipment Leasing Association reported a 30 per cent increase in leasing by this sector last year.

"Of the 80 per cent of US businesses leasing IT equipment, approximately 75 per cent refresh their technology within two years.

"This translates to more sales for the Intel channel. It also means GIDs have one more reason to stick with Intel," Wilson claimed.

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