South Australian broadband provider, Internode, will be the major sponsor of next year’s Adelaide Fringe Festival.
As well as a cash contribution, Internode will provide services for the online ticketing operation, FringeTix, and the Fringe Event Registration System (FERS).
The record corporate sponsorship deal owes more than a little to the fact that the arts are a personal passion of Internode founder, Simon Hackett.
The company was also a sponsor of the 2002 event.
Hackett said his company would be backing the festival with some “seriously clever” technology.
Adelaide Fringe CEO, Jodi Glass, said FERS would allow artists from across Australia and around the world to access festival information and register for the event.
Held every two years, the 2002 Adelaide Fringe Festival attracted an audience of more than 850,000 and generated in excess of $15.6 million for the South Australian economy, according to an economic and visitor survey.
There were more than 400 acts and one in five visitors was from interstate or overseas. Established in the 1960s, the Fringe claims to be Australia’s largest arts festival and is Adelaide’s most popular cultural event.
Local performers are joined by others from the US, UK, Europe and Japan. Audiences can expect to see everything from comedians and circus shows to visual and indigenous arts.
“We ask people to go to a show they know and one they have never heard of because the great thing about the Fringe is there’s always a surprise,” Glass said.
The Adelaide Fringe Festival 2004 will take place from February 20 to March 14.
Further details are available at www.adelaidefringe.com.au.