Fore sharpens channel focus

Fore sharpens channel focus

Fore Systems is looking to sharpen its focus on the Australian channel with better reseller support and a channel-based sales structure.

Alex Turkington, Fore's South Asia Regional Director, told ARN yesterday the company's new Sydney-based HQ and Technical Assistance Centre will be operational by early June, providing resellers with resources not previously available.

In addition, Turkington said he is looking for another sales-focused staffer to replace former Australian MD Grant Morrison.

"We need a solid base of people to get down into the channel," he said.

Turkington said Fore is looking for a salesperson to drive sales from "behind the channel", rather than maintaining a heavy focus on direct sales fed back through the channel.

One of Fore's key goals is to increase sales in the lucrative telecommunications business. Turkington said the company has increased its share of the telco market from 1 to 7 per cent over the last two years.

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