Jack Of All Games (JOAG - formerly Directsoft) has taken over the Australian distribution rights for the European-made Joytech range of accessories, peripherals and games controllers.
With Joytech being a worldwide partner of the JOAG organisation, the announcement signifies a step by its recently acquired local operation away from software centricity and into line with the global model.
Ken Wilson, production manager with JOAG Asia-Pacific, told ARN last week there are more announcements to come which will introduce new software and hardware products to Australia.
"We are highly optimistic that [Joytech] is going to take a fairly big whack of the market," Wilson said. "It is not going to happen overnight, but I do think down the track that we are going to have more than our fair share."
Previously sold in Australia by Gremlin, Joytech's range, which includes digital joysticks, link and extension cables, memory cards, adapters and the official Jordan Grand Prix racing wheel, will be sold exclusively by JOAG.
"Quality-wise, these are at the upper end of the scale and are available at prices we consider to be very attractive," Wilson said.
"We don't pretend they are the least expensive on the market, but you can't really compare the quality of these European with some of those from Taiwan or China."