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Synnex looks to expand into NZ market

Synnex looks to expand into NZ market

Melbourne-based distributor Synnex is looking to duplicate its distribution model in New Zealand, but this time by acquisition rather than conversion.

Plans are under way to set up the Synnex distribution business across the Tasman. Although the organisation is already in discussion with some of its Australian suppliers about distribution in New Zealand, managing director of Synnex Australia, Frank Sheu was not willing to disclose any further details when contacted by ARN this week.

Sheu said that, unlike the conversion of the direct-selling Mitac into the distribution business that occurred in Australia last year, Synnex elected to simply close the New Zealand operation.

"The location and layout of the Mitac premises was not suitable for converting to a distribution business," Sheu said. The Mitac operation has been placed into voluntary liquidation, and an agent will be appointed to handle service and warranty needs for Mitac customers.

Sheu added that the New Zealand business did not have any outstanding debts, and the way would be clear to establish Synnex in the new year.

In a further development, Sheu revealed that Synnex has just been appointed as another distributor for hard drive vendor, Seagate. The distributor is reportedly on track to achieve revenues of $120 million this year, and has been the number one Intel CPU distributor in Australia for the last three quarters.


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