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Dataflow plugs a revenue hole

Dataflow plugs a revenue hole

Needing to plug the big revenue hole which opened up after a parting of ways with Microsoft, Dataflow was pleased to announce last week it had secured Australian distribution rights for gaming giant Activision.

With a broad range of product categories including sports, adventure, action, simulation, shooters, sci-fi and stealth games, Activision has previously been dealing direct with retailers and dealers in Australia.

Publishing games for the PC platform as well as for Nintendo 64, Gameboy, PlayStation and new Dreamcast consoles, some of Activision's best known titles include big sellers such as Quake, Civilisation, Heavy Gear and Heretic.

A spokesperson for Dataflow said Activision was looking for the type of value-added marketing and promotion services which the education and retail distribution specialist has developed over the years.

"We pride ourselves on the value-adds we introduce for our suppliers," said Anah Cameron, marketing and communications manager at Dataflow.

In tough and competitive times, Activision were looking for a little bit of extra presence in the market to maximise sales and saw Dataflow as means to that end, the spokesperson said.

Dataflow will be mounting a series of promotions over the next few months to get resellers used to dealing through a distributor for their Activision titles. The launch of Quake III, Arena will create considerable excitement if interest at the recent E3 trade show is any guide as will the first Dreamcast title -- an adventure game called Blue Stinger.

The distribution deal between the two companies is effective immediately while both Quake III and Blue Stinger will debut in Australian stores during September on the back of Dataflow's marketing savvy.


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