The multimedia XGA projector market is currently serviced by specialist audiovisual equipment resellers in Australia, but over the next few years it will come into the mainstream IT channel.
This is the prediction of Seiko Epson's Masahiro Kobayashi, general manager of visual display marketing.
Kobayashi was visiting Australia for the launch of its two latest portable projector offerings: the EMP-7500 and EMP-7200. He said that the projector market in the US and Europe was already reaching a level of maturity which has seen it appearing in the PC reseller channel, but felt there was some time to go before this would occur in Australia. "It is still a specialist product with a longer sales cycle," Kobayashi said.
Channel to come into play
Epson Australia managing director Hiroki Yamamoto said that the projector business currently represented less than 10 per cent of its local sales (85 per cent is in printers), but that it was something for IT resellers and integrators to keep in mind. "The projectors are sold only through authorised Epson audiovisual dealers, and there are nine around Australia," he explained. While Epson Australia is not looking to expand on its specialist channel at present, the IT channel will eventually come into play if the US experience is an indication.
The new models carry a recommended retail price of $17,200 and $14,500 and Yamamoto said that Epson's entry level for projectors was around $8000. The company's 1999 sales forecast for Australia and New Zealand is for 9000 units, a 30 per cent increase over 1998.
The trend in multimedia projectors is higher resolution, brighter, lighter and ultimately lower prices.
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