The first step is the staging process. This involves establishing what a business wants to achieve through its Web site. A strong dialogue with the customer? Eventually move totally online? Or to simply expose the end user to your product and then bring them into your retail store? This makes up about 25 per cent of the total cost.
The second stage is the exploration process. This is basically just determining what type of online concepts your Web site will be based upon. This adds up to about 10 to 15 per cent of the cost.
Third is the design process where the look and feel of the site is created. Companies have to determine what they want people to feel and think when they visit a site. Do they want users to come away and think 'that is an innovate company or that is a serious company' and so on? This equals about 15 per cent of the total cost.
The actual building process comes next, that's about 30-35 per cent of the cost.
And finally there's the enhancement stage where we make sure the site achieves its goal, we determine how to generate traffic and how to keep making the site better and better. That's 10 to 15 per cent of the cost.