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"Four," says Intel

"Four," says Intel

Late last year, Intel Australia decided it needed four distributors, not three. This, according to Intel, is what has eventually led to the reappointment of Electronic Resources Australia (ERA) as a distributor.

Just like applying for a job, Intel interviewed ERA management, looked at its processes and systems, and advised the company on Monday that it had been successful.

According to ERA managing director Michael Shea: "We've continued dialogue with Intel throughout the troubled period [following the cut in distribution] in an attempt to identify and correct the problems."

Shea said that the he was hoping to place its forward forecasting to Intel today and was yet to place its first purchase order.

With a couple of administrative matters to be arranged, he expects to have Intel stock on its shelves in two weeks.

Meanwhile, if not already, resellers and integrators can expect to be hearing from their ERA representative any time now.

Intel Australia general manager David Bolt confirmed it was arranging for an order of CPUs, motherboards, server components and networking products to go to ERA "in about two weeks". Bolt was at pains to stress that Intel was now committed to four distributors. He added that the decision to increase the number to four was as a result of a review of the market which, with three distributors over the last five years, has tripled, and although three was the right number in November when it appointed Todaytech, now it's four.


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