Hoping to seed the adoption of business intelligence (BI) software and generate a larger customer base, Seagate Software has announced it will give away millions of copies of its BI software to companies for free.
The products include Seagate Analysis, a stand-alone desktop application, and a 50 user licence of Seagate Info7 designed to enable users to access, analyse, report and share corporate information.
Kathryn Hartman, marketing manager at Seagate Software, is touting the channel as the most likely to reap the benefits.
"We see multiple opportunities for the channel," said Hartman. "We're going to blanket the market with the products and give everyone a chance to use them."
Hartman claims the "seeding program" will see corporations trialling the products and then look to upgrade the reporting tool to Crystal Reports and expand the 50 seat licence throughout the enterprise, with resellers picking up the business.
Looking to give away approximately 48,000 copies in Australia, Hartman said that the generation of customer demand will also present a number of opportunities for resellers in terms of training and implementation consulting.
The limited-time offer has received the endorsement of Seagate's distributors Agate and Aeronaut.
"This is a bold initiative that will be excellent for the channel," said Mark Ransom, Seagate Software product manager for Agate Technology. "It will give more exposure for business intelligence in general and Seagate Software's range of Business Intelligence products in particular, to the market. There will be a lot of gains out of this initiative in the long term."
The Seagate Analysis and Seagate Info7 products also include technical support, manuals and computer-based training modules and can be obtained on CD or via the Web by visiting www.fetchseagate.com or calling 1800 000 707.