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ERA wins back Intel distributorship

ERA wins back Intel distributorship

The reappointment last week of Electronic Resources Australia (ERA) as its fourth distributor simply followed a realisation by Intel Australia in December that it needed four distributors, not three.

This, according to Intel, and following a detailed review of the available candidates, is what has eventually led to the reappointment of a new-look ERA as a distributor.

But after much speculation over recent months about it and ERA patching up their old distribution arrangement, the deal was only inked last week.

As new ERA managing director Michael Shea put it: "We're fast becoming an Ingram Micro company." Just like applying for a job, Intel interviewed ERA management, looked at its processes and systems, and advised the company last Monday that it had been successful.

According to Shea: "We've continued dialogue with Intel throughout the troubled period [foll-owing the cut in distribution] in an attempt to identify and correct any problems."

On news of the appointment, Shea said that they were immediately in the process of doing the required forecasting and cutting the first purchase order for Intel under the new arrangement.

With a couple of administrative matters to be settled, he said he anticipated they would have Intel CPUs, motherboards, server components and networking products on their shelves within two weeks.

Any time now

Meanwhile, if not already, resellers and integrators can expect to be hearing from their ERA representative any time now.

Intel Australia's national sales manager Archie Wilson confirmed stock was being allocated to ERA according to the normal system, and that everything would be in place by the start of February.

Intel general manager David Bolt was at pains to stress that the company is now committed to the four distributors.

He added that the decision to increase the number to four was the result of a review of the market which, with three distributors over the last five years, has tripled, and although three was the right number in November when it appointed Todaytech, now it's four.


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