HP chases more of consumer PC market

HP chases more of consumer PC market

Hewlett-Packard is looking to build on the success of its direct-to-retailer offerings with the announcement of four new models in its Pavilion series of home PCs.

Jamieson Yu, HP Australia's market development manager for Pavilion Home PCs, said he was expecting a 15 per cent increase in sales and believes the new models to be its most competitive in this segment yet.

The Pavilion series is HP's consumer range of PCs, which last year continued to increase market share in this category. They are sold exclusively through mass-merchant retailers including Myer/Grace Brothers, David Jones, Harvey Norman, Dick Smith and Officeworks.

PC buyer for Officeworks David Hall said that after very successful December and January sales, it was just about to take delivery of the new models. "We expect to do similar volumes of the new Pavilions as we have done previously. While our core customers are in small business, we have sold a lot of systems into the home market," he said.

AMD-processor models

Although the Pavilion range was launched as an Intel-processor-only product, HP announced last year that it would be releasing models based on Advanced Micro Device's (AMD) K6-2 processor in its new line.

Starting with the value-conscious first time PC buyer, HP has introduced the 4404, based on the AMD K6-2/333 processor, and including 48MB of SDRAM, a 3.2GB hard drive, 32x CD-ROM drive and a 15in monitor. The expected initial street price is $1999.

New models in the 4000 series include 366 and 400MHz Intel Celeron processors. The 4409 Pavilion is powered by a Celeron 366MHz processor with 128Kb second-level cache, and includes 64MB SDRAM, a 4.3GB hard drive and a 32x CD-ROM drive. The estimated initial street price is $2499 with 15in monitor.

Each of the Pavilion 4000 series includes 150 hours of Internet access time with Telstra Big Pond.

The 6408 Pavilion, based on an Intel Celeron 400MHz processor, 64MB SDRAM, a 6.4GB hard drive, and a 32x CD-ROM drive, is bundled with a Deskjet 695C colour inkjet printer. It is expected to be available early next month with a price of $2999. The 6418 is powered by an Intel Pentium II 400MHz processor with 100MHz front side bus, 64MB SDRAM, a 9.6GB hard drive and a 4x DVD drive. This model comes standard with a built-in Iomega 100MB Zip drive. The expected initial street price is $3699. Both the 6408 and 6418 are supplied with a 15in monitor standard.

The models are price-pointed to meet budget and performance segments, and according to HP's Yu, offer consumers an unmatched range of choices in power, price and size.

HP Customer Information Centre

Tel 1800 339 862

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