In order to strengthen its exposure in state and federal governments, Philips has appointed Anabelle Bits as a distributor for its PC peripheral products.
Although the deal is predominantly for the distribution of Philips volume monitor products, it will also include the full range of multimedia peripherals.
According to Jacqui Begbie, general manager of Philips PC peripherals division, the arrangement not only means the potential to reach more of Anabelle's resellers, but also opens the doors to its system integration partner, ASI Solutions.
Anabelle Bits director Maree Lowe said that one of the reasons for taking on the Philips range was the three-year onsite warranty which, in turn, Philips has contracted back to the distributor. "Most of the business will be in 15 and 17in monitors, where the volume is," she added.
Begbie described the appointment as being in line with the current reselling strategy and, with Z-Tech and CHA, brings the number of national distributors to three.