Direct PC vendor Gateway has cut prices across a number of its models, some by up to as much as $600, in order to drive the market penetration of the Pentium III and facilitate Gateway's entry into the SME market.
"There are a broad range of cuts but in a nutshell we are hoping to drive the take-up of the Pentium III and the mix is focused on this," said Michelle Vanzella, marketing manager at Gateway.
And in the cost-conscious SME market, Vanzella is hoping this altruism will be noticed. "The other area these cuts are focused on is our Celeron range. This is tracking the Intel road map for the lower market, which is new for us. SMEs are not completely focused on price, they are also concerned about company stability and warranties, but it is certainly a price-competitive arena," Vanzella said.
Models affected by the changes include Gateway's E-Series, Performance Series, Essential Series, GP series, Solo Notebooks and the Profile Series.