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Synnex to distribute the big one

Synnex to distribute the big one

A change of focus by the Edge group has seen a parting of the ways with Microsoft, replaced by Synnex Australia as an OEM distributor as of July 1.

The OEM distribution arrangement with Synnex covers all Microsoft OEM products, operating system software, Office and Works Suite applications, NT Server, Back Office Small Business Server and keyboards and mice.

According to Microsoft OEM sales manager Dave Wrathall, Edge's OEM sales had been decreasing, and they wanted a distributor with the breadth of reach into the assembler market. He described Synnex as a proactive distributor, well suited to the needs of a wide range of assemblers of all scales.

And this appears to be where Synnex's reputation is growing, after its appointment as a distributor last year by Intel.

"We're very focused on the assembler market," Synnex managing director Frank Sheu said. "It accounts for around 80 per cent of our business."

According to Sheu, the value of the new distribution deal will be more than $40 million in the first year, and he is looking to leverage the market share that the company has of the Intel business. "We believe we can have a substantial impact on the attach rate of Microsoft software with Intel processors and motherboards," Sheu claimed.

The other Microsoft OEM distributors are Ingram Micro and Tech Pacific.


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