. . . and Orb joins the fray

. . . and Orb joins the fray

Castlewood Systems, the Silicon Valley start-up established by computer storage guru Syed Iftikar, has appointed start-up distributor Business Bits to distribute the Orb universal storage drive range.

The enigmatic Iftikar, who was a co-founder of Seagate as well as founder of SyQuest Technology, was in Australia last week to kick off the product and new distributor at Sydney's PCIT 99.

The Orb is a removable drive, which uses 2.2GB capacity disks in a 3.5 inch form factor and a claimed price/performance unmatched by any device in its category.

Recommended retail pricing in Australia for the internal EIDE Orb drive is $399 and for disks $69.

Iftikar said that there has to be a compelling reason for the marketplace, including the IT channel, to take up new technology. He claimed that his market research proves the price-point is within what 85 per cent of computer-literate people are prepared to pay for 2GB removable storage. His vision is for the product to be the universal storage device for the converging digital technologies.

According to Martin Fishman, vice president of sales and marketing at Castlewood, resellers are facing increasingly varied storage requirements, including the need to upgrade existing systems. Castlewood's Orb product line addresses upgrade solutions to older existing PCs as well as drives that can be sold with new systems.

Business Bits is headed up by Doug Jardine.

Business Bits

Tel (02) 9279 2420

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