The adoption by the former Dataproducts of the Hitachi Koki Imaging Solutions name in Australia is more than a branding exercise, but also a formal recognition that the company is being reinvented.
According to Paul Press, GM Australia/New Zealand, Hitachi Koki Imaging Solutions (HKIS) has made a significant capital injection into the digital document publishing space, and is now set to roll out its channel strategy to the business technology association (BTA) here.
The BTA in Australia has been mostly comprised of resellers concerned with office technologies such as POS equipment, photocopiers and faxes. On the other side of the great divide has been the network-savvy IT channel.
Press believes the HKIS name has more appeal than Dataproducts, and it affirms the weight of the giant Hitachi corporation behind this business division.
But for the business formerly known as Dataproducts, with its history of making big thumping printers - line and laser - it has been and will continue to be a transformation that involves some pain.
Press claimed it is well down the track with this transformation to a BTA type channel and document-on-demand-centric business.
"We are represented in all major cities, and it's only been in the last 12 to 24 months that anyone has been getting serious about connecting [digital] copier-based products to networks," Press explained. Still short of its stated objective of about 20 Australian outlets, HK is building up the infrastructure to position itself as a supplier of solutions for the "digital document publishing office".
As well as printers, the components of this new-look business include document management software and professional services.
Former Danka marketing man Rick Zucchelli has joined HK to head up the Professional Services division.
Those in the IT channel with a more than passing interest in the digital office space can expect to hear more about Hitachi Koki Imaging Solutions.
Those at the dealer conference next month can expect to see the DDP Office software released, as well as the rest of the strategy outlined.