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Iomega goes for optical space

Iomega goes for optical space

Fresh from swallowing some extraordinary restructuring charges totalling $US45 million, Iomega, which recently shipped its 25 millionth Zip drive, has unveiled plans to join the optical storage market.

Announcing the new product, David Gantt, vice president and general manager of optical products, said: "Iomega recognises our customers' need for a high-capacity storage solution that uses a common CD format and that enhances overall storage product portfolio."

The CD Rewritable (CD-RW) drive ZipCD is expected to be released in the fourth quarter, according to Australia-New Zealand country manager Peter Dawson.

Dawson revealed to ARN that it was only one of several announcements he expects to be making in regard to the enterprise backup and storage space.

"The internal E-IDE 4 x 4 x 24 drive will be the first in Iomega's line of optical products," Dawson said, "and we want to make CD-RW user-friendly for the masses."

While pricing is not yet available, Dawson claimed it will be competitive. Hinting at more developments, he said: "The enterprise segment and high-capacity space is going to be a major point of future direction for our business." There will be significant lead generation activity for the channel and there will be the "typical Iomega value-add to the product".

He added that Iomega is looking to identify channel partners with the skills and focus to work with the ven-dor in the enterprise storage solution market.

In regard to the restructuring costs being absorbed in the US, Dawson said that it was a rescaling that did not affect the operation here, and in fact is expecting to increase the head count.

"First-quarter sales for Australia and New Zealand were a record and Q2 sales look like exceeding that by at least 20 per cent," Dawson claimed.


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