Seagate restructures to tackle hard drive market

Seagate restructures to tackle hard drive market

Seagate Technology has appointed Singapore-based BS Teh to manage the vendor's Australian office.

Teh assumes the expanded role of director of sales, South Asia-Pacific, which adds the western part of the Pacific region to his former South Asian role.

Teh was in Australia recently to meet with customers and affirm Seagate's commitment to the local market. He stressed to ARN that the company was by no means scaling back its Australian operation.

There are 14 staff members in the Sydney office, including seven in technical support and three in sales. And when financial results for the current quarter are available, Teh expects to be able to show a turnaround in Seagate's performance, both in Australia and worldwide.

"Based on feedback from our channel partners and resellers, and known sales of new products like Big Bear (7200 IDE Medalist Pro), I feel very confident."

According to Hugh Evans, managing director of Seagate distributor Agate Technology, Seagate recognised the need to operate more leanly in the Asia-Pacific region. As a result, he expects to be more aggressive in the market, especially in the light of industry-wide rationalisation of hard disk drive production.

The hard drive market is clearly set to become more aggressive. Paul Kruss, the former Seagate Australia managing director and now country manager for Quantum, is on a mission to make life tough for his previous employer.

"Quantum sees the advantage of having local management, and will focus on developing relationships with local assemblers," he said.

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