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BTR powers up

BTR powers up

According to Neil Hardiman, general manager of BTR Power Systems, power support systems' sales and service are set to grow by at least 20 per cent this year -- and the IT channel could be a major beneficiary.

BTR Power Systems, the amalgam of Hawker Energy and Exide Electronics, will expose the former Exide IT channel to telecommunication customers and integrators previously dealing with Hawker for power supply products. Exide products are currently distributed in the IT channel by Prion, Q*Soft and Edge.

Michael Mallia, sales and marketing manager, said: "Our customers are increasingly seeking to outsource their power support and service needs to guarantee complete power protection. By using a combination of account managers, distributors and system integrators, they are able to choose what best suits their power protection requirements."

The Australian operation of BTR Power Systems is the first to combine the power supply side (Hawker) with the battery and UPS side (Exide), and Hardiman believes this will lead to sales opportunities for both.

"The telecommunications and industrial markets serviced by the former Hawker Energy will provide more UPS prospects, and the Exide range adds considerable strength to our products range," he said.


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