Tablet manufacturer, Wacom, has seen its Australian consumer market sales triple in the past 12 months after adding Tech Pacific to its distribution ranks, according to country manager, David Spencer.
The vendor has now launched a Digital Photography Toolkit designed to take full advantage of the growing demand among consumers to do more with digital imagery.
The G-630 bundle includes a tablet and stylus as well as four software applications - Ulead Photo Explorer 8, Adobe Photoshop Elements 2.0, Corel Painter Essential 2 and Ulead Photo Express 4.0SE.
"Burgeoning camera sales are inspiring a whole generation of people to be more creative with their photographs," Spencer said. "Tablets allow you to do much more than you can with a mouse."
Wacom tablets have been on the Australian market for more than 12 years, but until 12 months ago it had no local presence and was distributed exclusively by VideoBytes - a niche distributor concentrating on the professional graphics market.
Tech Pacific was added last year to push a new line of Graphire tablets into the consumer space.
"VideoBytes does a fantastic job in the professional graphics market," Spencer said.
"But we brought Tech Pacific on board last year for the launch of our new consumer line and once Harvey Norman saw what it could do they've gone for it boots and all."
Next on the agenda for Wacom will be to establish itself in select verticals including education and healthcare.
"Education is a huge market in the US, Europe and Japan but it hasn't happened here yet," he said. "Success in the consumer market will eventually fuel growth into the business space."
Spencer would like to develop relationships with systems builders that can help Wacom attack education and healthcare.
Wacom is best known for the inducted electromagnetic technology that saw it develop the world's first battery-free, cordless, pressure-sensitive stylus.
This technology is also built into its range of mouses.
It produces three tablet ranges: Intuos is aimed at the professional graphics market; Cintiq is a line of LCD tablet monitors; and the consumer-focused Graphire.