Logitech is looking to catch more of the local mouse market, and Australian general manager Marco Manera says it has built a better OEM mousetrap.
With OEM sales representing only 10 per cent of Logitech's Australian business, Manera says he wants to increase this to around a quarter of its local sales. This does not include mice supplied in Australia as part of worldwide OEM arrangements which, it is claimed, include 17 of the top 20 vendors.
Logitech is well established in retail sales channels, and while maintaining its position in the "replacement and upgrade market", Manera says he is keen to break into more of the local assembly and small system builder segment.
"Where resellers wish to include a brand mouse or even a premium mouse product with a new system, our OEM products offer an attractive option at a substantially lower cost than its equivalent retail pack," he said.
As well as Logitech's basic First Mouse, there is First Mouse +, MouseMan 3button and TrackMan Marble available on an OEM basis. Logitech's OEM distributors are Focal Point Computing and BJE Enterprises. Focal Point managing director Andrew Tilly said some smarter system integrators recognise the value of using demonstrably higher-quality components such as the mouse.
"People will buy quality and Logitech offers very good quality at a reasonable cost," he said.
According to Manera, Logitech is well suited to meet the needs of the OEM market in Australia, with approximately 50 per cent of its worldwide revenues coming from OEM customers.
OEM pricing (on a minimum quantity of 20) is as follows: Logitech two-button (First Mouse) is priced at $13.90; three-button (Mouse Man) is priced at $17.90, and Internet (First Mouse +) with wheel is priced at $26.90.
All pricing is excluding tax.
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