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Choice Advantage launched in the US but Australia waits

Choice Advantage launched in the US but Australia waits

Ingram Micro's partner service model was rolled out across the US last week following two years of trials, but the local operation will monitor progress before deciding whether to take the plunge.

Ingram Micro Australia's managing director, Steve Rust, said he plans to visit the US next year to see how the model is working.

"We are deliberately leaving it to the US to see how it goes," Rust said. "I will be going over in January to see how they are progressing."

Following an initial test period with 700 customers that began in April, Ingram will now make the framework available to all 20,000 customers in the US.

The Choice Advantage program sees Ingram separating service and support from technology sales, offering bespoke service packages to its value-added resellers.

The three tiers - Independent Choice, Active Choice and Professional Choice - offer partners selected services to avoid being charged for support they don't need, such as pre-sales technical support or freight privileges.

Partners choose one of the tiers and then buy modules of support that suit the way they want to sell and support Ingram's products.


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