Hall-Mark hits Australian shores

Hall-Mark hits Australian shores

Hall-Mark Computer Products, the computer distribution division of US giant Avnet's Computer Marketing Group, officially launched its Australian operation last night.

A function in Sydney was attended by senior executives from Compaq, Cabletron, ERA, JD Edwards, Oracle, prospective resellers and the media.

Avnet CMG senior vice president Peter Montana visited Australia for the occasion, and was supported at the launch event by Greg Healy, general manager business for Compaq Australia, and noted industry observer Len Rust, managing director of Dialog Technology.

Compaq is Hall-Mark Australia's inaugural vendor partner -- and as a result -- the Compaq channel can expect to heat up. Touting its LSMFT (logistics, sales, marketing, finance, technical) value proposition, Hall-Mark claims any of its VARs should double their business in the first year. "We will also assist them to off-load profit-sapping tasks," said Montana, adding, "even before the official opening of Hall-Mark in Australia, we already had commitments from several of our target VARs."

Hall-Mark Computer Products is a value-added technical distributor of open systems, connectivity, mass storage and peripheral products to the reseller channel. It claims to be the world's largest technical distributor of mid-range UNIX systems and a rapidly growing distributor of Windows NT solutions.

For more information see ARN's next issue (July 29).

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