Networking vendor, Netgear, is looking to appoint a select band of resellers to a new education program. Dubbed PowerEd, the scheme will see it target switching and wireless deals in the education market.
"Switching is traditional in education but wireless technology is now getting to a point where a lot of institutions are considering it," Netgear Asia vice-president, Ian McLean, said.
"The different states don't have policies for what these schools and colleges should or shouldn't be doing.
"We are trying to find partners to take us into that space and will provide a level of training, marketing and financial support to make it worth their while."
Ideally, McLean said he was interested in building a group of 10-20 tier-two value-added resellers.
He highlighted Toshiba resellers as an attractive proposition because of the notebook vendor's successful track record in the education market.
PowerEd, which was launched at the back end of last week, is a spin-off from Netgear's overarching Powershift partner program.
It also operates a Powershift Plus program designed to win larger business and will add a Powershift Retail program in coming weeks.
"Powershift Retail will be the final one and has been designed for non-aligned retail stores," McLean said.
He joined Netgear seven years ago and was recently promoted from Asia-Pacific managing director to the new role of Asia vice- president.
As well as building the vendor's presence in the relatively new markets of China and India, he is looking to restore it to former glories in Japan. McLean is still based in the Sydney suburb of Chatswood.