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Interwoven Extends ECM Leadership to Fast-Growing Marketing Content Management Market

  • 16 September, 2004 14:46

<p>Marketers Implement Interwoven’s Digital Asset Management System as Instrumental Step in ECM for Marketing</p>
<p>Sydney, Australia, September 16, 2004 – Interwoven, Inc. (Nasdaq: IWOV), provider of Enterprise Content Management (ECM) solutions for business, is now extending its leadership in ECM to the fast-growing Marketing Content Management (MCM) space. Powered by Interwoven MediaBin software, the company’s industry-leading Digital Asset Management system, the Interwoven Marketing Content Management solution, enables companies to speed time-to-market, increase brand equity and improve marketing efficiency. Already in use by global marketers such as General Mills, Walt Disney International and Reebok, the Interwoven MCM solution is now more robust than ever with the availability of numerous global functionality, usability and performance enhancements in MediaBin Asset Server 4.5.</p>
<p>Today’s fragmented and fast-moving marketing environment places new importance on the ability of companies to execute campaigns quickly and efficiently while maintaining close control of their brands. A recent Forrester report stated that, “Consistent branding is critical for business: There is increasing frustration among corporate departments and divisions trying to achieve consistent branding throughout the organisation. The importance of brand awareness in the market place is a business critical need.” (IT Trends 2004: Digital Asset Management, Robert Markham, Forrester, February 3, 2004). This need has driven the rapid rise of MCM solutions, which provide a foundation for marketing operations success by helping organisations manage their marketing content locally while providing centralised, global access for employees and business partners.</p>
<p>The Interwoven MCM solution applies the company’s leadership in ECM to the specific needs of marketing organisations. The solution is powered by the MediaBin Asset Server, the industry’s leading Digital Asset Management system, which streamlines and accelerates the process of developing, finding, repurposing, storing and distributing rich media assets across all media and all constituencies, including outside agencies, employees, partners and channels. By delivering brand-correct, up-to-date marketing content to the sales channel more rapidly, the Interwoven solution reduces time-to-market and expedites sales to increase top-line revenues. Conversely, centralised control ensures that only the most up-to-date and approved marketing content is used, protecting brands against the use of outdated or inappropriate content. The elimination of many costs associated with the production and distribution of marketing content improves productivity and efficiency, yielding bottom-line savings that can be reallocated to additional marketing activities or applied to profits. With the MediaBin connector for Interwoven TeamSite software, the company’s flagship Web Content Management system, organisations can provide their marketing departments with an end-to-end Web publishing solution that ensures correct content throughout their websites, marketing campaigns and other communications efforts.</p>
<p>For customers such as Thomas Kinkade, Walt Disney International, Herbalife and Ventura Foods, the implementation of MediaBin represents the first step toward a broader Marketing Content Management strategy.</p>
<p>“Brand integrity is mission-critical to our global business,” said Brad Hillebrand, Information Technology, Fellowes Manufacturing Co. “Interwoven’s Digital Asset Management technology has given us the combination of control, flexibility and speed that our marketing campaigns demand, while providing a foundation for expanding our Marketing Content Management capabilities as we move forward.”</p>
<p>“Marketing Content Management has become one of the most important and fast-growing areas of ECM, as companies seek to maintain brand clarity in an increasingly complex and competitive marketing landscape,” said Robert Estes, Interwoven’s vice president of marketing for MCM products and solutions. “As more and more companies discover the power of ECM for marketing operations, our MCM solution will give them the tools to execute successfully in even the most challenging markets.”</p>
<p>With the release of MediaBin Asset Server 4.5, Interwoven’s MCM solution offers expanded functionality and ease of use for marketing organisations, including:</p>
<p>Mac OS X Client—MediaBin Asset Server has always supported Macintosh users via browser and hot-folder access; now MediaBin offers full leverage of advanced Mac UI capabilities such as “drag &amp; drop” operations when working with multiple assets.
MediaBin Syndication Manager—For larger enterprises with multiple product lines, brands and geographically-dispersed business units, MediaBin Syndication Manager offers the ability to connect multiple MediaBin workgroup servers both inside and outside the organisation in a single environment, providing a centralised view of marketing content that is developed in different business units and regions throughout the enterprise.
Metadata Enhancements— Enhanced support for Unicode international character sets and Adobe XMP (eXtensible Metadata Platform), increased efficiency and flexibility for metadata handling includes integration with MetaTagger, greater ease of use and increased scalability of performance in high-volume applications.
Greater Use of SOA—Both MediaBin Syndication Manager and the Mac OS X Client interact with MediaBin Asset Server 4.5 via Web Services, easing communications for remote users working behind corporate firewalls.
Greater User Adoption —MediaBin’s popular user interface has been further refined to make the user experience more intuitive and productive, including advanced search and download options.</p>
<p>The Interwoven MCM solution is further extended by support from leading partners such as Digitas, Blast Radius, Avenue A / Razorfish, Accenture, Data Return, Doubleclick, GMC Technology and Adobe to provide the industry’s most scalable and extensible platform for applications that streamline the execution of marketing projects.</p>
<p>For a live webcast and demonstration of the MCM solution and new MediaBin 4.5 Digital Asset Management suite, there will be a complimentary Webinar on September 16, 2004 at 10 a.m. PST. To register, please visit www.interwoven.com/events/online.</p>
<p>About Interwoven
Interwoven, Inc., provider of Enterprise Content Management solutions for business, enables organisations to unify people, content and processes to minimise business risk, accelerate time-to-value and sustain lower total cost of ownership. Interwoven delivers deep industry-specific solutions which reduce business process cycle time from initial collaboration through design, production, sales, marketing, legal review, IT and service. Interwoven leads the industry with a service-oriented architecture today and easy-to-use, best-in-class components and solutions. Today, more than 3,000 enterprises, law firms and professional services organizations worldwide are Interwoven customers, including British Telecom, Ford, Freshfields Bruckhaus Deringer, General Motors, Jones Day, Motorola and Yamaha. Interwoven is headquartered in Sunnyvale, Calif., with offices around the world. For more information visit www.interwoven.com.</p>
<p>Media Contacts:
Alex Murphy/Rob Stirling
Markom Marketing
+61 2 9977 8922
alexmurphy/robstirling@markom.com.au</p>

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