Yahoo! Australia & NZ yesterday opened the online auction envelope further with the introduction of a free auction-hosting service.
The ISP reports its "My Auction Booth" feature is design to enables any business to establish their own auction space on the Net using Yahoo! tools.
Companies have the option to create a custom co-branded auction page with personalised auction listings at no cost.
The advantage, Yahoo! observes, is that no competitors' listings will appear on the auction site and companies can add an auction logo to their existing site to point buyers to their auction page.
"If you think about it, it's a very smart way for businesses to test out an Internet strategy without having to invest in any technology or marketing," said Tony Faure, general manager Yahoo! Australia & NZ.http://auctions.yahoo.com.au/getstarted