D-Link forges into SOHO networking

D-Link forges into SOHO networking

The latest vendor to jump on the low-end networking bandwagon is D-Link, which has launched its NetEasy range of products targeted at the SOHO user.

D-Link last week launched the new products, which range from network adapter cards to intelligent 10/100 hubs to retailers and resellers who target the SOHO market. It also established an exclusive distribution agreement with Tech Pacific. Product is shipping now.

According to Andrew Mitchell, D-Link's business development manager, Australia/New Zealand, a lot of effort has been put into making sure the products fit the local market.

"This has all been done in Australia. We visited retailers and asked them what they wanted to see in the packaging, so you'll see bar codes in all the right places and network schematic drawings on the box to show where the equipment sits," he said.

"We're also providing local support from the vendor. The manuals have been written here and assume that the reader has absolutely no level of networking expertise."

He said that the products are absolutely plug-and-play and that the locally written manuals assume the user has absolutely no level of networking expertise.

"We have been selling these products in New Zealand for four months and we've had very few support calls because it's just so easy," he said.

Mitchell said D-Link not only believes the SOHO networking market will boom but that "there is a market ready for the product now". He said that the NetEasy range will be priced under the successful Netgear products. Netgear is the low-end division of Bay/Nortel.


Tel (02) 9417 7100

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