Achieva
BASED IN: Sydney, NSW
BRANCHES: VIC, QLD, WA
BRANDS: Seagate, Asus and Aztech
Achieva can focus on the Seagate, Asus and Aztech brands, as they are complementary rather than competing products. Achieva supplies the full range of products from peripherals to monitors to printers to SCSI cards.
It has a strong Southeast Asian presence with operations in Singapore, Malaysia, Indonesia, Hong Kong and Vietnam. Some of the Asia-based Achieva offices have won awards for achievement from their suppliers.
"The key in serving our customers is in understanding their business and what their own customers demand of them. Knowing what they want rather than what they need makes a big difference," said John Lu, Achieva's Australian sales and marketing director.