Compaq's thunder comes down under

Compaq's thunder comes down under

If resellers hear some loud rumblings this month, they'll more than likely be coming from the direction of Compaq Australia. Starting next week, Compaq will be staging a series of events around the country to announce what it says is the biggest roll-out of new products in the company's 14-year history.

Included will be portables, desktops, servers, home PCs, internetworking products and Internet services. The series of launches is internally code-named "Rolling Thunder", because of the noise Compaq hopes they'll make.

The Australian cities and dates are: Sydney (15 and 16 July), Melbourne (17 and 18 July), Brisbane (22 July), Canberra (23 July), Perth (30 July), and Adelaide (31 July). Among the products that Compaq will talk about are its new Armada range of portables, which was introduced at PC Expo in New York last month.

Moragh Blyth, Compaq's marketing services manager, says the format of the Australian events includes reseller training sessions in the afternoon, followed by a big launch with both resellers and customers present. Blyth says Compaq aims to convey two main messages. First, that Compaq is back as a force to be reckoned with in portables, and second, that Compaq possesses a full range of products that can satisfy a wide variety of needs, from large-scale MIS orders to home PC purchases. Compaq will also use the events to underscore its new marketing strategy of consolidating brand names.

"We recognise that our Compaq brand is perhaps our most valuable asset," explained Compaq Corp's US head of communications, Jim Garrity, to journalists at PC Expo in June. "But we've found that too many sub-brands is costly and confusing."

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments