IDC Reveals End User Purchase Channels and Brand Preferences for Enterprise Printers

<p>NORTH SYDNEY, 15th September, 2004 - IDC has recently completed the fourth study in the Buying Behaviour and Trends (BB&amp;T) report series covering the local enterprise (250+ employees) market titled, "Business Selection Criteria for Business Printing Environments." This study focuses on both single-function inkjet and laser printer vendor preference, market trends, and forecast analysis affecting the enterprise market in Australia.</p>
<p>Key findings from this study reveal that the preferred avenue for purchasing single-function printers is through Value Added Resellers (VARs), and based on latest BB&amp;T survey results there are two vendors who should see increased preference over the coming year.</p>
<p>Su-Lin Ng, IDC Market Analyst noted that, "Survey respondent feedback indicates that HP and Kyocera fare well for vendor preference in relation to expenditure on single-function printers over the coming twelve months. The key point for the vendors is how to take advantage of this position from a vertical industry perspective."</p>
<p>"It is also important for other printer vendors to focus on the areas within the enterprise market that have indicated preference for their brand over this forecast period," Ms. Ng added.</p>
<p>IDC found that when survey respondents were asked about their preferred source of acquisition for single-function printers, over 66% of the respondents indicated that they preferred purchasing their devices from VARs than any other channel partner.</p>
<p>"For local enterprise customers, the ease of use offered by VARs positions them as the preferred source of acquisition for single-function inkjet and laser printers. These organisations offer the additional service, convenience and time-savings that make the purchase easier for the customer," said Michael Sager, IDC Market Analyst.</p>
<p>For press enquiries please contact:</p>
<p>Michael Sager
Market Analyst, PC Hardware
Email: msager@idc.com
Phone: 61 2 9925 2231</p>
<p>or</p>
<p>Su-Lin Ng
Market Analyst, Printers, LFPs, Inkjet MFPs
Email: slng@idc.com
Phone: 61 2 9925 2203</p>

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