Apple looking for ongoing education markets

Apple looking for ongoing education markets

Keen to build a fortress around the pot of gold it is hauling from the education market, Apple Computer Australia has moved to ensure there is plenty of ongoing application development in that sector for the platform.

Honours level students and existing Macintosh developers will be able to apply for a share of the $400,000 that Apple will distribute in scholarships and grants in conjunction with the Apple University Consortium (AUC). The idea is to sustain development of Mac-based education solutions by students and academics.

Additionally, AUC is planning an April 2000 Macintosh think-tank, to be called the Academic and Developers Conference, which will throw around notions on how ACA can best support teaching and learning in higher education.

According to a press release from Apple: "A three-tiered grants program will be introduced to attract developers, including students, to the Apple platform."

In addition to 100 seeding grants which provide the software and documentation required to kick off as an Apple developer, pilot grants of up to $10,000 and two major grants of up to $30,000 will be on offer to established Apple developers.

Cash prizes of $1000 will be awarded to the best outputs from these seeding and pilot grants while there are 24 worldwide developer scholarships that are also up for grabs, each valued at $5000.

Warren Bruce, Apple's national manager, higher education, said the company is delighted to continue its support of the AUC which is an association of 12 universities which work together on Apple educational solutions.

"Not only will this program assist students and academics with university development projects, it will attract a new crop of young developers to the Apple platform in the lead-up to the AUC Academic Conference in April 2000," Bruce said.

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