Concord recruits VARs for new market push

Concord recruits VARs for new market push

Software developer Concord Australia is on the hunt for a number of VARs to flog its MASTERfile software as the developer sets its sights on new vertical markets.

Concord's chief executive officer Colin Bell says the company is looking for VARs around the country to distribute the intranet content management software to verticals such as law, marketing communications, the media and other service industries.

Bell said the selective partnering with VARs would be based on a number of considerations including geographic location, experience in specific vertical markets and the ability to integrate a whole solution.

"As a minimum, the VARs in this venture will need to commit marketing, sales and implementation resources and should have an established track record in marketing," said Bell.

Additionally, Concord has been awarded nearly half a million dollars for a research and development grant to develop a knowledge management package.

Awarded by the Australian Industry Research and Development board, Bell claims Concord was chosen because of its ongoing work in the relatively new software development field of knowledge management.

A three-year project with rollouts planned along the way, Bell claims that when the package is complete it will be one of a kind.

"Our product is smart enough to know exactly what end users are looking for. It will automatically disseminate knowledge to people without them having to look for it," he said.

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