US data management software specialist Ardent last week announced it has appointed Sydney-based Pacific Rim Technology (PRT) as its Australian reseller of DataStage, Ardent's data extraction, transformation and loading (ETL) engine.
As a niche software specialist, Pacific Rim Technology will focus on delivering DataStage as part of its data management service package, leveraging Ardent's push for higher brand awareness in the business market.
"None of the other players in the market come close to providing the superior technology, industry expertise and long list of impressive endorsements from leading IT vendors that Ardent does," said PRT's managing director, Maureen Burton, commenting on the deal.
"We see this as a complementary partnership that will serve our current customers well and prove very attractive to new customers seeking data warehouse and date integration solutions."
The agreement to resell DataStage, an integrated product suite that simplifies and automates the extraction, transformation, integration and maintenance of data from multiple operational sources, is a strategic move aimed at "creating and nurturing partnerships with compatible organisations" in order to deliver "best-of-breed products and services to a wider audience of potential users", Ardent officials said.