Needing to plug the hole which opened after a parting of ways with Microsoft, Dataflow was pleased to announce last week that it had secured Australian distribution rights for gaming giant Activision.
With a broad range of product categories including sport, adventure, action, simulation, shooters, sci-fi, and stealth games, Activision has previously been dealing direct with retailers and dealers in Australia.
Publishing games for the PC platform as well as for Nintendo 64, Gameboy, PlayStation, and new Dreamcast consoles, Activision's best- known titles include big sellers such as Quake, Civilisation, Heavy Gear and Heretic.
A spokesperson for Dataflow said Activision was looking for the type of value-added market-ing and promotion services which the education and retail distribution specialist has developed over the years. "We pride ourselves on the value-adds we introduce for our suppliers," said Anah Cameron, marketing and communications manager at Dataflow.
"In tough and competitive times, Activision was looking for a little bit of extra presence in the market to maximise sales and saw Dataflow as a means to that end," the spokesperson said.
Dataflow will be mounting a series of promotions over the next few months to get resellers used to dealing through a distributor for their Activision titles. The launch of Quake III, Arena will create considerable excitement if interest at the recent E3 trade show is any guide, as will the first Dreamcast title - an adventure game called Blue Stinger.
The distribution deal between the two companies is effective immediately while both Quake III and Blue Stinger will debut in Australian stores in September on the back of Dataflow's marketing savvy.