PWC: Resellers replaced by infomediaries

PWC: Resellers replaced by infomediaries

Research analyst PricewaterhouseCoopers has put another nail in the channel's already besieged coffin with a report claiming the Internet will replace the reseller with online "infomediaries".

The E-Business Technology Forecast anticipates that intermediaries based in bricks and mortar buildings will be ousted by the virtual world due to its cost effectiveness and easy access to information.

Where before a third party was often needed by the end user to navigate the complexities of a computer sale, PWC is predicting that the Internet will allow customers to collect similar data without assistance.

From this situation a new breed of "infomediaries" are emerging who will collect data and customer information for a third party and then manage the information.

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