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Apple adds Optus stores to its channel

Apple adds Optus stores to its channel

The interconnection of computers and telephone service providers converged ever closer last week as revelations surfaced that Apple's iMac computers would be sold in nearly 150 Optus World stores.

Myrna Van Pelt, corporate affairs manager for Apple Computer Australia confirmed it was in "contractual negotiations" with Cable & Wireless Optus but would say nothing further until those discussions had been completed.

When asked how extensive the rollout of iMacs would be into Optus World stores, Van Pelt said it was looking at getting a presence all over Australia.

"For it to be effective, we would be looking to be in all stores," she said.

The move by Apple into a partnership of such magnitude goes against the very tight-knit exclusive list of resellers it previously supported under the banner of Apple Centres.

The announcement comes soon after Apple confirmed its return to retail sales in traditional PC retail outlets with a deal that sees it selling via Victoria's Clive Peeters Electrical Superstores (see ARN June 30, page 1).

In the US, Apple moved last week to ensure the success it has had with the iMac is not cloned by all and sundry. A lawsuit was filed against Daewoo Telecom of Korea and its US joint-venture Future Power, which sells PCs in North America, which alleged the companies were illegally copying the iMac's industrial design.


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