Camtech looks to cash in on Asia

Camtech looks to cash in on Asia

Twelve months after launching its foray into the Malaysian market, Camtech is looking to cash in on Asia's resurgent economies with its e-commerce offerings.

According to Bruce Linn, Camtech's CEO, the company is expecting to achieve annual growth of up to 100 per cent in the region, but found revenue targets difficult to estimate.

Camtech was recently approved as a Multimedia Super-Corridor company, part of Malaysian Prime Minister Dr. Mahathir's dream of creating Asia's version of Silicon Valley.

"We went to Malaysia because we thought it was the right place to establish a beachhead in Asia," Linn said. "It's been very good for us."

Linn believes the current demand for e-commerce products and services is creating "absolutely huge" demand for Camtech.

The company derives revenue by extracting a flat transaction fee from merchants using its e-commerce systems. Fees are typically $1 per transaction and under, Linn said. "Our initial investigations are that that model will fly quite well [in Asia]."

Linn also indicated the Asian economic crisis is now something well consigned to the history books.

"The change in the atmosphere up there is palpable," he said.

The South Australian integrator started life in 1993 as an ISP, rising to become the state's largest player before selling off that division to OzEmail.

The company is now devoted to developing its e-commerce products and working as integration consultants and trainers in both the Australian and Asian markets. "We made the right choice in moving [into the e-commerce market]," he said.

Camtech's partners include Sun, Microsoft, Oracle and EDS.

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